Does your Living Church Ministries have an Evangelism plan? How effective are you at reaching prospective worshippers and members? Here are the four steps you MUST follow if you want to kick-start your growth for the next 12 months …
“Evangelism” vs. “Living Church Ministries Marketing”
To a great number of pastors and other leaders in the church, the terms “church” and “marketing” hardly belong in the same article, much less in the same sentence, and never NEVER together.
To many people, the term “marketing” instantly brings to mind slick, expensive corporate advertising campaigns, with sleazy, fast-talking salesmen, manipulating honest, hard-working consumers into buying things they don’t want, don’t need, and can’t afford.
While it is certainly true that there are some secular marketers like that, it is also true that there are some ministers, churches and “religious” movements like that as well – though they are thankfully, by-and-large, the exception and not the rule.
In fact, in the minds of many people, the term “Evangelist” itself often means precisely what the term “Salesman” means: a slick, fast-talking huckster manipulating weak-minded people with high-pressure tactics and mesmerizing language, calling upon them to “donate generously” to his “ministry”, a ministry that is little more than a elaborately-veiled scam.
Secular Evangelism and Church Ministry Marketing
When you examine the issue carefully and objectively, you will note that at their root, church or ministry evangelism and secular marketing have much the same purpose and intent – that is, to literally “get the word out” to the people, to create an awareness of a product or service in the minds of potential customers (or in the case of churches, of worshippers and members), and to encourage in them a motivating desire to buy or participate.